How do I give the questions in a publication the name of the item in the backoffice?

To give the questions in a publication the name of the relevant item in the backoffice by default, do the following:

1. Go to the publication.
2. Go to the Player Template of the publication.
   
3. Go to the tab Customize titles, help & alerts.
   
4. Under Use custom titles, change the name of the question to {item name}.
   
   Result: The names of the questions in the publication are the same as the names of the items in the backoffice.